Rising Tide Capital Reaches out to Jersey City Indian Community

Committed to serving the Jersey City community in entirety, Rising Tide Capital participated in the 64^th Anniversary Indian Cultural Celebration on August 14, 2010. The festival and parade attracted Indo-Americans from all around the area, as well as several political figures including Jersey City Mayor Jerramiah T. Healy, and NJ Senator Robert Menendez.

The event celebrated Indian culture right in the heart of Jersey City’s “Little India.” Rising Tide Capital (RTC) had the opportunity to reach out to the Indian community and share information on its programs and services. With the help of programs intern, Malhar Shah – a fluent Gujarati speaker, RTC was able to overcome language barriers and connect to a population that it has not connected with much in the past.

“For the first time, we had an informational booth at the Indian Festival where the community was able to learn about what RTC has to offer to small businesses and the Indian community,” Director of Programs Jay Savulich said. The festival is one of many events that RTC will participate in with hopes of further diversifying its clientele: on August 28, 2010 RTC will be at the 10^th Annual LGBT PRIDE Festival, from 12:00pm to 8:00pm at Exchange Place. Any entrepreneurs interested in participating in the festival on August 28 should contact Programs Associate Roger Cervantes by calling 201-432-4316 or email him at This email address is being protected from spambots. You need JavaScript enabled to view it. .